Wise Pelican offers a highly streamlined and cost-effective solution for real estate agents looking to dominate their farm areas through direct mail marketing. Their standout feature is the ability to send high-quality, customizable postcards with no minimum order, which is a game-changer for solo agents or small teams testing new areas.

The platform is impressively easy to use—agents can choose from a large template library (with Just Listed, Just Sold, Market Updates, etc.), customize the design using a drag-and-drop editor, and even access mailing lists built right into the dashboard. Everything, from printing to postage, is handled by Wise Pelican, which means agents don’t have to juggle multiple vendors. For those who want to go further, they offer campaign automation features that let you drip market to your farm over time without constantly managing it.

It’s also ideal for agents serious about branding—the designs look modern, clean, and professional. You can upload your own templates or use theirs, and branding customization is baked into the system. And while pricing is competitive, especially considering how hands-off the process is, it may still be a bit high for new agents on a tight budget if they want to mail frequently to large lists.