Phone: 800-978-5174

Market Leader is a long-established and widely trusted real estate marketing platform designed to streamline the business operations of agents, teams, and brokerages. It offers a powerful all-in-one solution that combines lead generation, customizable IDX websites, a built-in CRM, automated follow-ups, and robust analytics—all under one roof. Known for providing exclusive leads in your chosen ZIP codes, Market Leader is especially appealing for agents looking to reduce competition and focus on conversion over quantity.

Market Leader’s websites are fully responsive and designed with lead capture in mind. The CRM is user-friendly, with smart drip campaigns, task automation, and contact segmentation. Additionally, their HouseValues tool is an excellent way to attract seller leads through home valuation landing pages. Their platform makes it easier to stay top-of-mind through automated email marketing and property alerts, so you’re always present when your lead is ready to move.

One of Market Leader’s standout features is its integration capabilities with other tools like Zillow, Trulia, and Realtor.com, allowing agents to consolidate lead pipelines in one dashboard. While the platform is more robust than some competitors, it’s not overwhelming and is well-supported with onboarding, training videos, and live customer support.